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Chronotopes as a Component of Ideological Narrative in Political Advertisements

Chronotopes as a Component of Ideological Narrative in Political Advertisements

Hasan Turgut
Copyright: © 2019 |Pages: 18
ISBN13: 9781522597902|ISBN10: 1522597905|EISBN13: 9781522597919
DOI: 10.4018/978-1-5225-9790-2.ch008
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MLA

Turgut, Hasan. "Chronotopes as a Component of Ideological Narrative in Political Advertisements." Handbook of Research on Narrative Advertising, edited by Recep Yilmaz, IGI Global, 2019, pp. 77-94. https://doi.org/10.4018/978-1-5225-9790-2.ch008

APA

Turgut, H. (2019). Chronotopes as a Component of Ideological Narrative in Political Advertisements. In R. Yilmaz (Ed.), Handbook of Research on Narrative Advertising (pp. 77-94). IGI Global. https://doi.org/10.4018/978-1-5225-9790-2.ch008

Chicago

Turgut, Hasan. "Chronotopes as a Component of Ideological Narrative in Political Advertisements." In Handbook of Research on Narrative Advertising, edited by Recep Yilmaz, 77-94. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-9790-2.ch008

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Abstract

The JDP (Justice and Development Party-AK Party) enters the local elections to be held on March 31, 2019, with the slogan of “Gönül Belediyeciliği”. In this process, the political campaign process is carried out in accordance with the conservative ideological stance of the party around various slogans such as “Memleket İşi Gönül İşi,” “Gönülden Yaparsan Gönüller Kazanırsın,” and “Gönlü Güzel İnsanların Ülkesidir Burası.” M. Bakhtin describes how the narrative is structured in time and space in the novel with the concept of chronotope. In a narrative, chronotope is the place where the plot is touched and solved as a combination of time and space. This study aims to explore the role of chronotopes in the formation of ideological narrative structures. Within this framework, chronotopic elements in “Gönül Belediyeciliği” commercials will be analyzed.

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