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Development of Digital Communication Technologies and the New Media

Development of Digital Communication Technologies and the New Media

Elif Ulker-Demirel
Copyright: © 2019 |Pages: 12
ISBN13: 9781522597902|ISBN10: 1522597905|EISBN13: 9781522597919
DOI: 10.4018/978-1-5225-9790-2.ch015
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MLA

Ulker-Demirel, Elif. "Development of Digital Communication Technologies and the New Media." Handbook of Research on Narrative Advertising, edited by Recep Yilmaz, IGI Global, 2019, pp. 164-175. https://doi.org/10.4018/978-1-5225-9790-2.ch015

APA

Ulker-Demirel, E. (2019). Development of Digital Communication Technologies and the New Media. In R. Yilmaz (Ed.), Handbook of Research on Narrative Advertising (pp. 164-175). IGI Global. https://doi.org/10.4018/978-1-5225-9790-2.ch015

Chicago

Ulker-Demirel, Elif. "Development of Digital Communication Technologies and the New Media." In Handbook of Research on Narrative Advertising, edited by Recep Yilmaz, 164-175. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-9790-2.ch015

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Abstract

From day to day, an ever-changing and differentiated technological structure has played an essential role in the change of relations between businesses, people, and society in general. Along with the technological innovations being a part of everyday life, besides the traditional communication tools used, many different mechanisms have become a necessity in our lives. However, this change has become a focal point for brands in the way of communicating with their target consumers. In addition to the use of traditional communication tools such as television, radio, and print media, many different aspects of advertising, along with the power of the internet and social media, exist in various forms such as mobile advertising, location-based services, advergames, blogs, online content, viral advertising, and virtual reality. At this point, it is aimed to examine the transformation of communication tools from Web 1.0 to Web 3.0 and to focus new media tools.

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