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Marketing of Greener Products: Trends and Practices

Marketing of Greener Products: Trends and Practices

Subhasis Sen, Kannan Rajagopal, Kinkini Bhattacharjee
Copyright: © 2019 |Pages: 22
ISBN13: 9781522585473|ISBN10: 1522585478|ISBN13 Softcover: 9781522585480|EISBN13: 9781522585497
DOI: 10.4018/978-1-5225-8547-3.ch017
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MLA

Sen, Subhasis, et al. "Marketing of Greener Products: Trends and Practices." Handbook of Research on Economic and Political Implications of Green Trading and Energy Use, edited by Ramesh Chandra Das, IGI Global, 2019, pp. 293-314. https://doi.org/10.4018/978-1-5225-8547-3.ch017

APA

Sen, S., Rajagopal, K., & Bhattacharjee, K. (2019). Marketing of Greener Products: Trends and Practices. In R. Das (Ed.), Handbook of Research on Economic and Political Implications of Green Trading and Energy Use (pp. 293-314). IGI Global. https://doi.org/10.4018/978-1-5225-8547-3.ch017

Chicago

Sen, Subhasis, Kannan Rajagopal, and Kinkini Bhattacharjee. "Marketing of Greener Products: Trends and Practices." In Handbook of Research on Economic and Political Implications of Green Trading and Energy Use, edited by Ramesh Chandra Das, 293-314. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8547-3.ch017

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Abstract

The objective of the chapter is to discuss different aspects of marketing of greener products with some secondary source information. The theoretical analysis and the data reveal that there have been increasing implications of different generations towards greener or ecological products. More specifically, the younger generations prefer the greener products more as compared to older population.

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