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False Information Narratives: The IRA's 2016 Presidential Election Facebook Campaign

False Information Narratives: The IRA's 2016 Presidential Election Facebook Campaign

J. J. Sylvia IV, Kyle Moody
Copyright: © 2019 |Pages: 23
ISBN13: 9781522585350|ISBN10: 1522585354|EISBN13: 9781522585374
DOI: 10.4018/978-1-5225-8535-0.ch018
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MLA

Sylvia IV, J. J., and Kyle Moody. "False Information Narratives: The IRA's 2016 Presidential Election Facebook Campaign." Handbook of Research on Deception, Fake News, and Misinformation Online, edited by Innocent E. Chiluwa and Sergei A. Samoilenko, IGI Global, 2019, pp. 326-348. https://doi.org/10.4018/978-1-5225-8535-0.ch018

APA

Sylvia IV, J. J. & Moody, K. (2019). False Information Narratives: The IRA's 2016 Presidential Election Facebook Campaign. In I. Chiluwa & S. Samoilenko (Eds.), Handbook of Research on Deception, Fake News, and Misinformation Online (pp. 326-348). IGI Global. https://doi.org/10.4018/978-1-5225-8535-0.ch018

Chicago

Sylvia IV, J. J., and Kyle Moody. "False Information Narratives: The IRA's 2016 Presidential Election Facebook Campaign." In Handbook of Research on Deception, Fake News, and Misinformation Online, edited by Innocent E. Chiluwa and Sergei A. Samoilenko, 326-348. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-8535-0.ch018

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Abstract

The issue of Russian interference in the 2016 U.S. Presidential election has been widely debated by scholars and journalists. However, these works have not fully analyzed the ads that have been released by Facebook and the U.S. Congress. This project uses a case study to analyze the ads posted by the Russian-affiliated Internet Research Agency, considering the quantities of ads targeted to particular geographic locations, the frequency of targeting for unique keywords, and the reach and impressions of each of the ads. Further, these results are compared to results from best practices in traditional social media campaigns as a way to better understand the goals and potential impacts of the IRA ads. In conclusion, the project, by analyzing the full set of IRA ads, sheds new light on the way false information narratives were leveraged by the Russian-linked IRA.

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