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Online Self-Identities, Social Norms, and the Performance of Self in Real-Life

Online Self-Identities, Social Norms, and the Performance of Self in Real-Life

Jessica Lynn Campbell
Copyright: © 2018 |Volume: 10 |Issue: 2 |Pages: 17
ISSN: 1942-9010|EISSN: 1942-9029|EISBN13: 9781522543916|DOI: 10.4018/IJVCSN.2018040102
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MLA

Campbell, Jessica Lynn. "Online Self-Identities, Social Norms, and the Performance of Self in Real-Life." IJVCSN vol.10, no.2 2018: pp.24-40. http://doi.org/10.4018/IJVCSN.2018040102

APA

Campbell, J. L. (2018). Online Self-Identities, Social Norms, and the Performance of Self in Real-Life. International Journal of Virtual Communities and Social Networking (IJVCSN), 10(2), 24-40. http://doi.org/10.4018/IJVCSN.2018040102

Chicago

Campbell, Jessica Lynn. "Online Self-Identities, Social Norms, and the Performance of Self in Real-Life," International Journal of Virtual Communities and Social Networking (IJVCSN) 10, no.2: 24-40. http://doi.org/10.4018/IJVCSN.2018040102

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Abstract

Social networking sites (SNSs) first emerged as online public spaces where individuals could share user-generated content, communicate, and connect. As individuals became more and more invested in online sociality, SNSs diverged into niche platforms that largely govern online sociality, shape social norms, and control user agency. SNSs' impact on individuals' self-identity and performance in both online and real-life settings has been researched and contested. However, this research reveals the affordances of SNSs, which allow users to both experiment with different self-representations and learn the social norms of real-life social situations by being able to mimic the actions and behaviors performed in corresponding SNSs. Because online networking is pervasive in society today, the advantages for connectivity and engagement must be revealed. This research aims to begin this conversation by analyzing two popular SNSs: Facebook and LinkedIn.

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