MLA
Abd-El-Salam, Eman Mohamed. "Relationship Marketing as a Mediating Role Between Brand Image and Customer Loyalty in B2B Markets: Evidence From a Manufacturing Company." Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2020, pp. 128-156. https://doi.org/10.4018/978-1-5225-9282-2.ch007
APA
Abd-El-Salam, E. M. (2020). Relationship Marketing as a Mediating Role Between Brand Image and Customer Loyalty in B2B Markets: Evidence From a Manufacturing Company. In I. Management Association (Ed.), Global Branding: Breakthroughs in Research and Practice (pp. 128-156). IGI Global. https://doi.org/10.4018/978-1-5225-9282-2.ch007
Chicago
Abd-El-Salam, Eman Mohamed. "Relationship Marketing as a Mediating Role Between Brand Image and Customer Loyalty in B2B Markets: Evidence From a Manufacturing Company." In Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 128-156. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9282-2.ch007
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