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The Importance of Electronics News Brand Trust: The Case of Online Newspapers in Indonesia

The Importance of Electronics News Brand Trust: The Case of Online Newspapers in Indonesia

Elia Ardyan, Vincent Didiek Wiet Aryanto
Copyright: © 2020 |Pages: 20
ISBN13: 9781522592822|ISBN10: 1522592822|EISBN13: 9781522592839
DOI: 10.4018/978-1-5225-9282-2.ch025
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MLA

Ardyan, Elia, and Vincent Didiek Wiet Aryanto. "The Importance of Electronics News Brand Trust: The Case of Online Newspapers in Indonesia." Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2020, pp. 537-556. https://doi.org/10.4018/978-1-5225-9282-2.ch025

APA

Ardyan, E. & Aryanto, V. D. (2020). The Importance of Electronics News Brand Trust: The Case of Online Newspapers in Indonesia. In I. Management Association (Ed.), Global Branding: Breakthroughs in Research and Practice (pp. 537-556). IGI Global. https://doi.org/10.4018/978-1-5225-9282-2.ch025

Chicago

Ardyan, Elia, and Vincent Didiek Wiet Aryanto. "The Importance of Electronics News Brand Trust: The Case of Online Newspapers in Indonesia." In Global Branding: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 537-556. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9282-2.ch025

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Abstract

The purpose of this book chapter is to test the importance of trust to increase the loyalty of e-news brand readers in Indonesia and to test its antecedents. Trust becomes a central factor in the electronics news brand to increase the loyalty of its readers. Within this chapter, trust in news electronics brand influenced by the reader's experience and customer confusion. Exciting experience and unforgettable experiences influenced by the attributes of the news brand electronics. The readers' experiences will be able to reduce customer confusion and will increase confidence in the electronics news brand significantly. Basically, consumers are not confused in the electronics news brand. Other results showed that the attached attributes to electronics news brand will be able to significantly increase readers' loyalty.

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