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Transmediality and the End of Disembodied Semiotics

Transmediality and the End of Disembodied Semiotics

John A. Bateman
Copyright: © 2019 |Volume: 3 |Issue: 2 |Pages: 23
ISSN: 2573-2617|EISSN: 2573-2625|EISBN13: 9781522568797|DOI: 10.4018/IJSVR.2019070101
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MLA

Bateman, John A. "Transmediality and the End of Disembodied Semiotics." IJSVR vol.3, no.2 2019: pp.1-23. http://doi.org/10.4018/IJSVR.2019070101

APA

Bateman, J. A. (2019). Transmediality and the End of Disembodied Semiotics. International Journal of Semiotics and Visual Rhetoric (IJSVR), 3(2), 1-23. http://doi.org/10.4018/IJSVR.2019070101

Chicago

Bateman, John A. "Transmediality and the End of Disembodied Semiotics," International Journal of Semiotics and Visual Rhetoric (IJSVR) 3, no.2: 1-23. http://doi.org/10.4018/IJSVR.2019070101

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Abstract

The phenomena of mixing, blending, and referencing media is a major topic in contemporary media studies. Finding a sufficient semiotic foundation to characterize such phenomena remains challenging. The current article argues that combining a notion of ‘semiotic mode' developed within the field of multimodality with a Peircean foundation contributes to a solution in which communicative practices always receive both an abstract ‘discourse'-oriented level of description and, at the same time, a biophysically embodied level of description as well. The former level supports complex communication, the latter anchors communication into the embodied experience. More broadly, it is suggested that no semiotic system relevant for human activities can be adequately characterized without paying equal attention to these dual facets of semiosis.

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