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Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations

Subhankar Das, Anand Nayyar

Source Title: Green Marketing as a Positive Driver Toward Business Sustainability

ISBN13: 9781522595588|ISBN10: 1522595589|ISBN13 Softcover: 9781522595595|EISBN13: 9781522595601

DOI: 10.4018/978-1-5225-9558-8.ch005

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MLA

Das, Subhankar, and Anand Nayyar. "Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations." Green Marketing as a Positive Driver Toward Business Sustainability, edited by Vannie Naidoo and Rahul Verma, IGI Global, 2020, pp. 96-124. https://doi.org/10.4018/978-1-5225-9558-8.ch005

APA

Das, S. & Nayyar, A. (2020). Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations. In V. Naidoo & R. Verma (Eds.), Green Marketing as a Positive Driver Toward Business Sustainability (pp. 96-124). IGI Global. https://doi.org/10.4018/978-1-5225-9558-8.ch005

Chicago

Das, Subhankar, and Anand Nayyar. "Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations." In Green Marketing as a Positive Driver Toward Business Sustainability, edited by Vannie Naidoo and Rahul Verma, 96-124. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9558-8.ch005

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Abstract

Client unwavering empowers organizations to outflank contenders and better fulfill clients' needs and wants. Individuals today are progressively inspired by purchasing green or economical items, seeking after dependable utilization, getting engaged with natural insurance exercises, and safeguarding assets. In view of this commence, this chapter researches conduct forerunners adding to the improvement of green unwaveringness in the Indian retail showcase, through a similar investigation of these measurements in four retail designs: nourishment, do-it-yourself without anyone's help (DIY), electronic and family unit apparatuses, and form and footwear. The outcomes demonstrate that in this developing business sector social precursors contrast over the examined retail arranges in building green faithfulness, which speaks to a test for retailers in their endeavor to draw, fulfill, and tie shoppers to their retail configurations and stores.

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Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations

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