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Privacy and Security in the Age of Electronic Customer Relationship Management

Privacy and Security in the Age of Electronic Customer Relationship Management

Nicholas C. Romano Jr., Jerry Fjermestad
Copyright: © 2008 |Pages: 22
ISBN13: 9781599049373|ISBN10: 1599049376|EISBN13: 9781599049380
DOI: 10.4018/978-1-59904-937-3.ch204
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MLA

Romano Jr., Nicholas C., and Jerry Fjermestad. "Privacy and Security in the Age of Electronic Customer Relationship Management." Information Security and Ethics: Concepts, Methodologies, Tools, and Applications, edited by Hamid Nemati, IGI Global, 2008, pp. 3045-3066. https://doi.org/10.4018/978-1-59904-937-3.ch204

APA

Romano Jr., N. C. & Fjermestad, J. (2008). Privacy and Security in the Age of Electronic Customer Relationship Management. In H. Nemati (Ed.), Information Security and Ethics: Concepts, Methodologies, Tools, and Applications (pp. 3045-3066). IGI Global. https://doi.org/10.4018/978-1-59904-937-3.ch204

Chicago

Romano Jr., Nicholas C., and Jerry Fjermestad. "Privacy and Security in the Age of Electronic Customer Relationship Management." In Information Security and Ethics: Concepts, Methodologies, Tools, and Applications, edited by Hamid Nemati, 3045-3066. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-937-3.ch204

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Abstract

This article presents a value exchange model of privacy and security for electronic customer relationship management within an electronic commerce environment. Enterprises and customers must carefully manage these new virtual relationships in order to ensure that they both derive value from them and minimize unintended consequences that result from the concomitant exchange of personal information that occurs in e-commerce. Based upon a customer’s requirements of privacy and an enterprise requirement to establish markets and sell goods and services, there is a value exchange relationship. The model is an integration of the customer sphere of privacy, sphere of security, and privacy/security sphere of implementation.

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