Welcome to the InfoSci Platform
Traveler Decision Making in Online vs. Offline Buying Behavior: A Contrasting Perspective

Traveler Decision Making in Online vs. Offline Buying Behavior: A Contrasting Perspective

Souvik Roy, Amar Raju G., Dennis Joseph
Copyright: © 2020 |Pages: 26
ISBN13: 9781522597834|ISBN10: 1522597832|ISBN13 Softcover: 9781522597841|EISBN13: 9781522597858
DOI: 10.4018/978-1-5225-9783-4.ch002
Cite Chapter Cite Chapter

MLA

Roy, Souvik, et al. "Traveler Decision Making in Online vs. Offline Buying Behavior: A Contrasting Perspective." Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries, edited by José Duarte Santos and Óscar Lima Silva, IGI Global, 2020, pp. 23-48. https://doi.org/10.4018/978-1-5225-9783-4.ch002

APA

Roy, S., Amar Raju G., & Joseph, D. (2020). Traveler Decision Making in Online vs. Offline Buying Behavior: A Contrasting Perspective. In J. Santos & Ó. Silva (Eds.), Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (pp. 23-48). IGI Global. https://doi.org/10.4018/978-1-5225-9783-4.ch002

Chicago

Roy, Souvik, Amar Raju G., and Dennis Joseph. "Traveler Decision Making in Online vs. Offline Buying Behavior: A Contrasting Perspective." In Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries, edited by José Duarte Santos and Óscar Lima Silva, 23-48. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9783-4.ch002

Export Reference

Mendeley
Favorite

Abstract

The growing preference of consumers to search for information and make web purchases in travel and tourism context is forcing a number of enterprises to go online. Looking at the complexity that already lies in offline decision making, attracting consumers online, understanding their psychology, and making them purchase is becoming a stringent job for the marketers. Though significant research work has been done in terms of adoption of website services for travel websites, a comparative understanding of the offline and online purchase decision-making process of the consumer and how that can be leveraged in making the consumer loyal through continuous usage of the website services still needs an in-depth understanding. In this chapter, the authors have tried to differentiate between online and offline behavior and proposed a model based on intention adoption and continuance framework which will surely provide insights to both the academicians and marketers/website developers in terms of improving the online buying behavior of consumers in travel and tourism context.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.