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Analysis of the Vision and Mission Statements in the Websites: A Research on Five-Star Hotels in Istanbul, Ankara, and Izmir

Analysis of the Vision and Mission Statements in the Websites: A Research on Five-Star Hotels in Istanbul, Ankara, and Izmir

Muammer Bezirgan
Copyright: © 2020 |Pages: 18
ISBN13: 9781522597834|ISBN10: 1522597832|ISBN13 Softcover: 9781522597841|EISBN13: 9781522597858
DOI: 10.4018/978-1-5225-9783-4.ch009
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MLA

Bezirgan, Muammer. "Analysis of the Vision and Mission Statements in the Websites: A Research on Five-Star Hotels in Istanbul, Ankara, and Izmir." Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries, edited by José Duarte Santos and Óscar Lima Silva, IGI Global, 2020, pp. 179-196. https://doi.org/10.4018/978-1-5225-9783-4.ch009

APA

Bezirgan, M. (2020). Analysis of the Vision and Mission Statements in the Websites: A Research on Five-Star Hotels in Istanbul, Ankara, and Izmir. In J. Santos & Ó. Silva (Eds.), Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (pp. 179-196). IGI Global. https://doi.org/10.4018/978-1-5225-9783-4.ch009

Chicago

Bezirgan, Muammer. "Analysis of the Vision and Mission Statements in the Websites: A Research on Five-Star Hotels in Istanbul, Ankara, and Izmir." In Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries, edited by José Duarte Santos and Óscar Lima Silva, 179-196. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9783-4.ch009

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Abstract

The purpose of the present study is to analyze the website-declared vision and mission statements of 149 five-star hotels in the largest cities of Turkey, Istanbul, Ankara, and Izmir, based on certain criteria. The outcomes of the research indicated that only 24% of the hotels had a mission statement and 21% had a vision statement. Hotels with the least number of statements were those in Istanbul (17%). It was determined that hotels provided highly limited information on the product/market area component in their mission statements (19%). Moreover, it was determined that although hotels fully reflected their basic ideology in vision statements, almost half of them (48%) failed to place an emphasis on the future in their statements.

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