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Ensuring Privacy of Participants Recruited via Social Media: An Australian Retrospective Visualisation and Roadmap

Ensuring Privacy of Participants Recruited via Social Media: An Australian Retrospective Visualisation and Roadmap

Chandana Unnithan, Paula M. Swatman, Jo-Anne Kelder
Copyright: © 2018 |Volume: 10 |Issue: 4 |Pages: 17
ISSN: 1942-9010|EISSN: 1942-9029|EISBN13: 9781522543930|DOI: 10.4018/IJVCSN.2018100102
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MLA

Unnithan, Chandana, et al. "Ensuring Privacy of Participants Recruited via Social Media: An Australian Retrospective Visualisation and Roadmap." IJVCSN vol.10, no.4 2018: pp.16-32. http://doi.org/10.4018/IJVCSN.2018100102

APA

Unnithan, C., Swatman, P. M., & Kelder, J. (2018). Ensuring Privacy of Participants Recruited via Social Media: An Australian Retrospective Visualisation and Roadmap. International Journal of Virtual Communities and Social Networking (IJVCSN), 10(4), 16-32. http://doi.org/10.4018/IJVCSN.2018100102

Chicago

Unnithan, Chandana, Paula M. Swatman, and Jo-Anne Kelder. "Ensuring Privacy of Participants Recruited via Social Media: An Australian Retrospective Visualisation and Roadmap," International Journal of Virtual Communities and Social Networking (IJVCSN) 10, no.4: 16-32. http://doi.org/10.4018/IJVCSN.2018100102

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Abstract

Researchers worldwide are increasingly looking to recruit research participants via social media (particularly @Facebook and @Twitter) because they appear to offer access to a wider range of research participants and afford inherently convenient tools for recruitment. In Australia, the National Statement on Ethical Conduct in Human Research, together with the federal Privacy law and a number of state-based privacy statutes, provide support and guidance for this novel approach. This article offers a preliminary analysis and discussion of this trend from an Australian perspective, illustrated by an enquiry into the ethical challenges posed by social media-based recruitment, conducted in an Australian university in 2015. Leximancer™ was used as an analytical tool and the content from social media sites used for a small number of research studies conducted up to 2015, taken in conjunction with the various national human research ethics guidelines, offered a means of understanding how ethical challenges of privacy and anonymity can be addressed for responsible social media-based research.

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