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Analysis of Social Value of TV Dramas Based on Audience Comments

Analysis of Social Value of TV Dramas Based on Audience Comments

Xinye Liu, Xiaotong Zhang, Tao Wang, Kun Cheng, Shangbing Jiao, Diqing Liu, Jia Su, Xiaoqian Wang
Copyright: © 2020 |Pages: 20
ISBN13: 9781799803577|ISBN10: 1799803570|ISBN13 Softcover: 9781799803584|EISBN13: 9781799803591
DOI: 10.4018/978-1-7998-0357-7.ch004
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MLA

Liu, Xinye, et al. "Analysis of Social Value of TV Dramas Based on Audience Comments." Handbook of Research on Managerial Practices and Disruptive Innovation in Asia, edited by Patricia Ordoñez de Pablos, et al., IGI Global, 2020, pp. 69-88. https://doi.org/10.4018/978-1-7998-0357-7.ch004

APA

Liu, X., Zhang, X., Wang, T., Cheng, K., Jiao, S., Liu, D., Su, J., & Wang, X. (2020). Analysis of Social Value of TV Dramas Based on Audience Comments. In P. Ordoñez de Pablos, X. Zhang, & K. Chui (Eds.), Handbook of Research on Managerial Practices and Disruptive Innovation in Asia (pp. 69-88). IGI Global. https://doi.org/10.4018/978-1-7998-0357-7.ch004

Chicago

Liu, Xinye, et al. "Analysis of Social Value of TV Dramas Based on Audience Comments." In Handbook of Research on Managerial Practices and Disruptive Innovation in Asia, edited by Patricia Ordoñez de Pablos, Xi Zhang, and Kwok Tai Chui, 69-88. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-0357-7.ch004

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Abstract

This chapter analyzes the social value of the TV drama Entrepreneurial Age through the mining of the audience's comments, so as to provide reference for the TV drama producers in topic selection, casting, and script design. Design/methodology/approach: The research is based on a three-step approach including data crawling, two-dimension data tags, and the random forest algorithm design. Findings: This chapter finds that there are three factors related to demand of TV drama:1) the appearance and acting skill of actors; 2) the closeness between TV plays and real life; 3) whether the topic of TV plays has high attention. Value: Based on the big data of audience comments, this chapter explores the factors that influence the number of TV plays. It provides an important reference for TV drama producers on how to design the plot of TV drama, how to choose actors, and how to create topics.

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