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Intelligent Assistance Systems for Marketing Decisions

Intelligent Assistance Systems for Marketing Decisions

Mirela Dogaru, Dumitru Alexandru Stoica, Aurelian Vânceanu
Copyright: © 2020 |Pages: 13
ISBN13: 9781799810056|ISBN10: 1799810054|ISBN13 Softcover: 9781799810063|EISBN13: 9781799810070
DOI: 10.4018/978-1-7998-1005-6.ch006
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MLA

Dogaru, Mirela, et al. "Intelligent Assistance Systems for Marketing Decisions." Improving Business Performance Through Innovation in the Digital Economy, edited by Ionica Oncioiu, IGI Global, 2020, pp. 70-82. https://doi.org/10.4018/978-1-7998-1005-6.ch006

APA

Dogaru, M., Stoica, D. A., & Vânceanu, A. (2020). Intelligent Assistance Systems for Marketing Decisions. In I. Oncioiu (Ed.), Improving Business Performance Through Innovation in the Digital Economy (pp. 70-82). IGI Global. https://doi.org/10.4018/978-1-7998-1005-6.ch006

Chicago

Dogaru, Mirela, Dumitru Alexandru Stoica, and Aurelian Vânceanu. "Intelligent Assistance Systems for Marketing Decisions." In Improving Business Performance Through Innovation in the Digital Economy, edited by Ionica Oncioiu, 70-82. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1005-6.ch006

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Abstract

Today's technology has evolved greatly and influences us in different ways, more or less beneficial, depending on each user and the needs of each consumer. It has a beneficial influence on organizations, thanks to the continuous use of technologies being as innovative and topical as possible. So organizations need to keep pace and adapt to new technology requirements to thrive in their environment business and to be aware of market requirements. The role of marketing is to grasp the unfulfilled needs of people and to create new and attractive solutions.

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