MLA
Vasquez-Parraga, Arturo Z., and Miguel A. Sahagun. "Explaining Customer Loyalty to Retail Stores: A Moderated Explanation Chain of the Process." Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences, edited by Fabio Musso and Elena Druica, IGI Global, 2020, pp. 15-32. https://doi.org/10.4018/978-1-7998-1412-2.ch002
APA
Vasquez-Parraga, A. Z. & Sahagun, M. A. (2020). Explaining Customer Loyalty to Retail Stores: A Moderated Explanation Chain of the Process. In F. Musso & E. Druica (Eds.), Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (pp. 15-32). IGI Global. https://doi.org/10.4018/978-1-7998-1412-2.ch002
Chicago
Vasquez-Parraga, Arturo Z., and Miguel A. Sahagun. "Explaining Customer Loyalty to Retail Stores: A Moderated Explanation Chain of the Process." In Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences, edited by Fabio Musso and Elena Druica, 15-32. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1412-2.ch002
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