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The Urban Forest and Shopping Environments

The Urban Forest and Shopping Environments

Kathleen L. Wolf
Copyright: © 2020 |Pages: 24
ISBN13: 9781799814122|ISBN10: 1799814122|EISBN13: 9781799814139
DOI: 10.4018/978-1-7998-1412-2.ch011
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MLA

Wolf, Kathleen L. "The Urban Forest and Shopping Environments." Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences, edited by Fabio Musso and Elena Druica, IGI Global, 2020, pp. 233-256. https://doi.org/10.4018/978-1-7998-1412-2.ch011

APA

Wolf, K. L. (2020). The Urban Forest and Shopping Environments. In F. Musso & E. Druica (Eds.), Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (pp. 233-256). IGI Global. https://doi.org/10.4018/978-1-7998-1412-2.ch011

Chicago

Wolf, Kathleen L. "The Urban Forest and Shopping Environments." In Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences, edited by Fabio Musso and Elena Druica, 233-256. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1412-2.ch011

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Abstract

Many cities and communities are working toward urban sustainability goals, and the urban forest is one strategy to achieve environmental and social co-benefits. Yet retailers and merchants may not find environmental benefits to be compelling when compared to the direct costs of landscape and trees. Nonetheless, a quality outdoor environment can extend store appeal to the curb and boost positive experiences of visitors while in a shopping district. This chapter presents information about the atmospherics of green retail environments. A multi-study program of research shows that having a quality urban forest canopy within business districts and commercial areas can promote positive shopper perceptions and behavior. Positive responses have included store image, patronage behavior, and willingness to pay more for goods and services. This chapter provides a summary of the research, connects results to various psychological marketing theories, provides evidence-based design recommendations, and suggests future research activity.

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