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Innovation Resistance: A Rising Tide of Consumerism

Innovation Resistance: A Rising Tide of Consumerism

Dursun Yener, Mertcan Taşçıoğlu
Copyright: © 2020 |Pages: 21
ISBN13: 9781522582700|ISBN10: 1522582703|ISBN13 Softcover: 9781522583134|EISBN13: 9781522582717
DOI: 10.4018/978-1-5225-8270-0.ch009
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MLA

Yener, Dursun, and Mertcan Taşçıoğlu. "Innovation Resistance: A Rising Tide of Consumerism." Handbook of Research on Contemporary Consumerism, edited by Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, IGI Global, 2020, pp. 155-175. https://doi.org/10.4018/978-1-5225-8270-0.ch009

APA

Yener, D. & Taşçıoğlu, M. (2020). Innovation Resistance: A Rising Tide of Consumerism. In H. Kaufmann & M. Panni (Eds.), Handbook of Research on Contemporary Consumerism (pp. 155-175). IGI Global. https://doi.org/10.4018/978-1-5225-8270-0.ch009

Chicago

Yener, Dursun, and Mertcan Taşçıoğlu. "Innovation Resistance: A Rising Tide of Consumerism." In Handbook of Research on Contemporary Consumerism, edited by Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, 155-175. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-8270-0.ch009

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Abstract

Innovation resistance has become a subject of increasing concern to academics and practitioners in recent years. Dealing with innovation resistance appropriately plays a very important role for companies. In this chapter, innovation resistance is examined in the context of consumerism. Innovation resistance concept and innovation resistance models are explored thoroughly and the relationship with innovation resistance and perceived risk is emphasized in the context of consumerism. Then, overcoming innovation resistance and the ways how to deal with barriers are explained and finally this chapter concludes with a summary of the chapter and managerial implications.

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