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Millennials vs. Cyborgs and Blockchain Role in Trust and Privacy

Millennials vs. Cyborgs and Blockchain Role in Trust and Privacy

Hamid Jahankhani, Stefan Kendzierskyj, Ionuț Octavian Popescu
Copyright: © 2020 |Pages: 26
ISBN13: 9781799801313|ISBN10: 1799801314|ISBN13 Softcover: 9781799801320|EISBN13: 9781799801337
DOI: 10.4018/978-1-7998-0131-3.ch006
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MLA

Jahankhani, Hamid, et al. "Millennials vs. Cyborgs and Blockchain Role in Trust and Privacy." Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer, edited by Sumesh Singh Dadwal, IGI Global, 2020, pp. 109-134. https://doi.org/10.4018/978-1-7998-0131-3.ch006

APA

Jahankhani, H., Kendzierskyj, S., & Popescu, I. O. (2020). Millennials vs. Cyborgs and Blockchain Role in Trust and Privacy. In S. Dadwal (Ed.), Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer (pp. 109-134). IGI Global. https://doi.org/10.4018/978-1-7998-0131-3.ch006

Chicago

Jahankhani, Hamid, Stefan Kendzierskyj, and Ionuț Octavian Popescu. "Millennials vs. Cyborgs and Blockchain Role in Trust and Privacy." In Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer, edited by Sumesh Singh Dadwal, 109-134. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-0131-3.ch006

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Abstract

Over recent years, technology has rapidly advanced and is accelerating the emergence to Industry 4.0, particularly due to the connectivity abundance, volume increase of smart devices, and a growing interconnectivity between humans and technology. Within the last two years, 90% of the data in the world today was generated and in the next few years the volume of IoT interactions is said to reach approximately 4800 per day, which equates to a human interaction every 18 seconds. This correlates well with research undertaken regarding how consumers are exchanging information through smart devices and behavioural changes due to the technology adoption. The Generation Y and Z demand for smart devices, consumer behaviour online, and almost immediate data experiences is seeing fast consumption and data exchange without any preconceived concerns of trust, privacy, security, data profiling, or how data is used without their knowledge by third parties. This chapter will also analyse technology innovations to better protect identity data and processing of data through blockchain technology.

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