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Characteristics of Millennials and Technology Adoption in the Digital Age

Characteristics of Millennials and Technology Adoption in the Digital Age

Imad Yasir Nawaz
Copyright: © 2020 |Pages: 22
ISBN13: 9781799801313|ISBN10: 1799801314|ISBN13 Softcover: 9781799801320|EISBN13: 9781799801337
DOI: 10.4018/978-1-7998-0131-3.ch012
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MLA

Nawaz, Imad Yasir. "Characteristics of Millennials and Technology Adoption in the Digital Age." Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer, edited by Sumesh Singh Dadwal, IGI Global, 2020, pp. 241-262. https://doi.org/10.4018/978-1-7998-0131-3.ch012

APA

Nawaz, I. Y. (2020). Characteristics of Millennials and Technology Adoption in the Digital Age. In S. Dadwal (Ed.), Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer (pp. 241-262). IGI Global. https://doi.org/10.4018/978-1-7998-0131-3.ch012

Chicago

Nawaz, Imad Yasir. "Characteristics of Millennials and Technology Adoption in the Digital Age." In Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer, edited by Sumesh Singh Dadwal, 241-262. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-0131-3.ch012

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Abstract

This chapter explores the attitude and behaviour of Millennials towards digital platforms. Millennial or Generation Y is the much talked about generation among business circles at the moment, and considering their ways of thinking, behaving, and preferences, organisations are altering their practices as they are the active workforce at the moment. In this chapter, the authors have tried to explore various aspects of Millennial life, preferences, practices, and attitudes including their behavior towards work practices, corporate social responsibility, cultural variations, education, buying patterns and technology, technological devices, and social/digital platforms. Millennial consumers' behaviours are affected many personal factors such as gender identity, income level, education, geography, political affiliations, and religion and non-personal factors, such as organisational effort, brand, technological factors, social pressures, and so on.

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