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Cultural Festivals of Botswana Ethnic Communities: Business Values and Challenges

Cultural Festivals of Botswana Ethnic Communities: Business Values and Challenges

Andy Chebanne
Copyright: © 2020 |Pages: 18
ISBN13: 9781799804239|ISBN10: 1799804232|EISBN13: 9781799804246
DOI: 10.4018/978-1-7998-0423-9.ch004
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MLA

Chebanne, Andy. "Cultural Festivals of Botswana Ethnic Communities: Business Values and Challenges." Indigenous Studies: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2020, pp. 58-75. https://doi.org/10.4018/978-1-7998-0423-9.ch004

APA

Chebanne, A. (2020). Cultural Festivals of Botswana Ethnic Communities: Business Values and Challenges. In I. Management Association (Ed.), Indigenous Studies: Breakthroughs in Research and Practice (pp. 58-75). IGI Global. https://doi.org/10.4018/978-1-7998-0423-9.ch004

Chicago

Chebanne, Andy. "Cultural Festivals of Botswana Ethnic Communities: Business Values and Challenges." In Indigenous Studies: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 58-75. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-0423-9.ch004

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Abstract

Botswana is known in the recent years for the variety of its ethnic communities' cultural festivals. Activities that celebrate culture of indigenous communities have hitherto remained in the ethno-cultural domains of manifestation or production. While their initial purpose was to celebrate culture, they are increasingly integrating business strategies for the purposes of supporting their annual celebrations and also attracting people with diverse leisure interests. Cultural festivals are emerging local tourism activities that can effectively contribute to economic development and diversification. Strategies that emerge from annual events have been honed over the years and better logistic approaches have ensured their success in commercialization. Coordinated national strategies are required to make festivals attractive tourist destinations on the national calendar.

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