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Eco-Innovation in Coastal Hotels: Is there a Match With Tourist Perspectives?

Eco-Innovation in Coastal Hotels: Is there a Match With Tourist Perspectives?

Álvaro Lopes Dias, Ricardo Lopes Ferro, Francisco Espasandín Bustelo
Copyright: © 2020 |Pages: 15
ISBN13: 9781799815228|ISBN10: 1799815226|EISBN13: 9781799815242
DOI: 10.4018/978-1-7998-1522-8.ch005
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MLA

Dias, Álvaro Lopes, et al. "Eco-Innovation in Coastal Hotels: Is there a Match With Tourist Perspectives?." Managing, Marketing, and Maintaining Maritime and Coastal Tourism, edited by Mónica Morais de Brito, et al., IGI Global, 2020, pp. 81-95. https://doi.org/10.4018/978-1-7998-1522-8.ch005

APA

Dias, Á. L., Ferro, R. L., & Bustelo, F. E. (2020). Eco-Innovation in Coastal Hotels: Is there a Match With Tourist Perspectives?. In M. Morais de Brito, A. Dias, & M. Patuleia (Eds.), Managing, Marketing, and Maintaining Maritime and Coastal Tourism (pp. 81-95). IGI Global. https://doi.org/10.4018/978-1-7998-1522-8.ch005

Chicago

Dias, Álvaro Lopes, Ricardo Lopes Ferro, and Francisco Espasandín Bustelo. "Eco-Innovation in Coastal Hotels: Is there a Match With Tourist Perspectives?." In Managing, Marketing, and Maintaining Maritime and Coastal Tourism, edited by Mónica Morais de Brito, Alvaro Dias, and Mafalda Patuleia, 81-95. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1522-8.ch005

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Abstract

The discussion on coastal hotels' green products is usually one-sided, with a focus on supply or on demand. In this investigation, authors perceive the way both sides think concerning to green products and to what extent exists a correspondence. Supported in a quantitative study in a coastal hotel sample and in another qualitative and quantitative study on a sample of tourists, two models are tested. The results suggest that coastal hotel green strategies should be more market-centric than just complying with regulations. The tourist model permitted to perceive that tourists who are more sensitive to environmental issues are willing to pay more and recommend green hotels, but this relationship should be better understood by coastal hotel decision makers to align their green strategy and communication.

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