Findings and Analysis

Findings and Analysis

ISBN13: 9781799816393|ISBN10: 1799816397|EISBN13: 9781799816416
DOI: 10.4018/978-1-7998-1639-3.ch005
Cite Chapter Cite Chapter

MLA

Carlton Brown. "Findings and Analysis." Achieving Peak Sales Performance for Optimal Business Value and Sustainability, IGI Global, 2020, pp.273-319. https://doi.org/10.4018/978-1-7998-1639-3.ch005

APA

C. Brown (2020). Findings and Analysis. IGI Global. https://doi.org/10.4018/978-1-7998-1639-3.ch005

Chicago

Carlton Brown. "Findings and Analysis." In Achieving Peak Sales Performance for Optimal Business Value and Sustainability. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1639-3.ch005

Export Reference

Mendeley
Favorite

Abstract

This chapter presents the results of the data analysis. The data was collected and processed in accordance to the problems posed at the outset of this research, which was to understand which determinants impacted on SPP. The results of both the quantitative and qualitative data are presented in this chapter. The quantitative data analysis comprises of descriptive analysis, cross-tabulation, regression analysis, and correlation analysis. SPSS, a commercially available statistical software package, was used to perform the analysis. In addition, this chapter also reports the findings of the qualitative data analysis where the key themes were noted. The findings are structured in line with the literature review: organisational determinants, personal determinants, and symbiotic determinants. The data is presented in both quantitative (numerical) and qualitative (non-numerical) formats, as per the selected research methodology.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.