MLA
Pastrana, Rafa Marín. "Value Propositions for Companies in Their Payment Ads in Networks: How to Generate Value and Return." Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship, edited by Miguel-Ángel Galindo-Martín, et al., IGI Global, 2020, pp. 232-246. https://doi.org/10.4018/978-1-7998-1169-5.ch011
APA
Pastrana, R. M. (2020). Value Propositions for Companies in Their Payment Ads in Networks: How to Generate Value and Return. In M. Galindo-Martín, M. Mendez-Picazo, & M. Castaño-Martínez (Eds.), Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship (pp. 232-246). IGI Global. https://doi.org/10.4018/978-1-7998-1169-5.ch011
Chicago
Pastrana, Rafa Marín. "Value Propositions for Companies in Their Payment Ads in Networks: How to Generate Value and Return." In Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship, edited by Miguel-Ángel Galindo-Martín, Maria-Teresa Mendez-Picazo, and María-Soledad Castaño-Martínez, 232-246. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1169-5.ch011
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