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Electronic Trading, Electronic Advertising, and Social Media Literacy: Using Local Turkish Influencers in Social Media for International Trade Products Marketing

Electronic Trading, Electronic Advertising, and Social Media Literacy: Using Local Turkish Influencers in Social Media for International Trade Products Marketing

Yurdagül Meral, Duygu Ecem Özbay
ISBN13: 9781799815341|ISBN10: 179981534X|EISBN13: 9781799815365
DOI: 10.4018/978-1-7998-1534-1.ch012
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MLA

Meral, Yurdagül, and Duygu Ecem Özbay. "Electronic Trading, Electronic Advertising, and Social Media Literacy: Using Local Turkish Influencers in Social Media for International Trade Products Marketing." Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age, edited by Nurdan Oncel Taskiran, IGI Global, 2020, pp. 224-261. https://doi.org/10.4018/978-1-7998-1534-1.ch012

APA

Meral, Y. & Özbay, D. E. (2020). Electronic Trading, Electronic Advertising, and Social Media Literacy: Using Local Turkish Influencers in Social Media for International Trade Products Marketing. In N. Taskiran (Ed.), Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age (pp. 224-261). IGI Global. https://doi.org/10.4018/978-1-7998-1534-1.ch012

Chicago

Meral, Yurdagül, and Duygu Ecem Özbay. "Electronic Trading, Electronic Advertising, and Social Media Literacy: Using Local Turkish Influencers in Social Media for International Trade Products Marketing." In Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age, edited by Nurdan Oncel Taskiran, 224-261. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1534-1.ch012

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Abstract

The internet has a huge impact on everything including by converting traditional trade methods into electronic trade and traditional marketing/advertising methods into electronic advertising and digital marketing methods not only in local trade but international trade as well. The purpose of this study is to increase literacy about electronic advertising, social media, digital marketing, by giving examples of how Turkish local influencers are used in social media to increase sales of international products. As a result, it is seen that the advertising posts made by influencers could reach a large audience in the local market.

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