eSports Sponsorship: Current Reality and Future Potential

eSports Sponsorship: Current Reality and Future Potential

ISBN13: 9781799815389|ISBN10: 1799815382|EISBN13: 9781799815402
DOI: 10.4018/978-1-7998-1538-9.ch005
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MLA

David J. Finch, et al. "eSports Sponsorship: Current Reality and Future Potential." Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities, IGI Global, 2020, pp.91-106. https://doi.org/10.4018/978-1-7998-1538-9.ch005

APA

D. Finch, N. O'Reilly, G. Abeza, B. Clark, & D. Legg (2020). eSports Sponsorship: Current Reality and Future Potential. IGI Global. https://doi.org/10.4018/978-1-7998-1538-9.ch005

Chicago

David J. Finch, et al. "eSports Sponsorship: Current Reality and Future Potential." In Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1538-9.ch005

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Abstract

Previous chapters have articulated that eSports has arrived and is worth deep investigation and consideration. Billions of participants, a competitive gaming market, technology advances, and celebrity athletes are among many other positive characteristics. As seen in other properties with characteristics like this, sponsorship becomes a viable revenue source as brands are able to reach engaged consumers/fans and seek to achieve their own business objectives. This chapter introduces the marketing tactic of sponsorship, applies and examines it in eSports and assesses its future potential.

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