Problems of Marketing Rural Tourism in Serbia

Problems of Marketing Rural Tourism in Serbia

Zoran Simonovic, Nikola V. Ćurčić
ISBN13: 9781522598374|ISBN10: 1522598375|EISBN13: 9781522598398
DOI: 10.4018/978-1-5225-9837-4.ch015
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MLA

Simonovic, Zoran, and Nikola V. Ćurčić. "Problems of Marketing Rural Tourism in Serbia." Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies, edited by Andrei Jean Vasile, et al., IGI Global, 2020, pp. 296-313. https://doi.org/10.4018/978-1-5225-9837-4.ch015

APA

Simonovic, Z. & Ćurčić, N. V. (2020). Problems of Marketing Rural Tourism in Serbia. In A. Jean Vasile, J. Subic, A. Grubor, & D. Privitera (Eds.), Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies (pp. 296-313). IGI Global. https://doi.org/10.4018/978-1-5225-9837-4.ch015

Chicago

Simonovic, Zoran, and Nikola V. Ćurčić. "Problems of Marketing Rural Tourism in Serbia." In Handbook of Research on Agricultural Policy, Rural Development, and Entrepreneurship in Contemporary Economies, edited by Andrei Jean Vasile, et al., 296-313. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-5225-9837-4.ch015

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Abstract

Rural tourism can have some benefits from the use of marketing theory. Marketing is increasingly used on the one hand to help in the planning and promotion of traditional tourist centers, and on the other hand lacks expertise in its application in rural areas. Certain municipal tourist organizations tried to eliminate this situation in their areas, but in all likelihood there is insufficient evidence that they have produced anything more than poor marketing proposals. Authors want to emphasize that individuals in some areas have done a lot in developing the application of marketing in rural tourism. On the basis of all this, authors can point out that in this area much more can be done.

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