MLA
Cauberghe, Verolien, and Patrick De Pelsmacker. "Belgian Advertisers' Perceptions of Interactive Digital TV as a Marketing Communication Tool." Interactive Digital Television: Technologies and Applications, edited by George Lekakos, et al., IGI Global, 2007, pp. 298-319. https://doi.org/10.4018/978-1-59904-361-6.ch017
APA
Cauberghe, V. & De Pelsmacker, P. (2007). Belgian Advertisers' Perceptions of Interactive Digital TV as a Marketing Communication Tool. In G. Lekakos, K. Chorianopoulos, & G. Doukidis (Eds.), Interactive Digital Television: Technologies and Applications (pp. 298-319). IGI Global. https://doi.org/10.4018/978-1-59904-361-6.ch017
Chicago
Cauberghe, Verolien, and Patrick De Pelsmacker. "Belgian Advertisers' Perceptions of Interactive Digital TV as a Marketing Communication Tool." In Interactive Digital Television: Technologies and Applications, edited by George Lekakos, Konstantinos Chorianopoulos, and Georgios Doukidis, 298-319. Hershey, PA: IGI Global, 2007. https://doi.org/10.4018/978-1-59904-361-6.ch017
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