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The Chinese Incoming Segment: Opportunity for the Central and Eastern European Market

The Chinese Incoming Segment: Opportunity for the Central and Eastern European Market

Ana Maria Nica
Copyright: © 2020 |Pages: 14
ISBN13: 9781799814238|ISBN10: 1799814238|ISBN13 Softcover: 9781799814245|EISBN13: 9781799814252
DOI: 10.4018/978-1-7998-1423-8.ch006
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MLA

Nica, Ana Maria. "The Chinese Incoming Segment: Opportunity for the Central and Eastern European Market." New Trends and Opportunities for Central and Eastern European Tourism, edited by Puiu Nistoreanu, IGI Global, 2020, pp. 108-121. https://doi.org/10.4018/978-1-7998-1423-8.ch006

APA

Nica, A. M. (2020). The Chinese Incoming Segment: Opportunity for the Central and Eastern European Market. In P. Nistoreanu (Ed.), New Trends and Opportunities for Central and Eastern European Tourism (pp. 108-121). IGI Global. https://doi.org/10.4018/978-1-7998-1423-8.ch006

Chicago

Nica, Ana Maria. "The Chinese Incoming Segment: Opportunity for the Central and Eastern European Market." In New Trends and Opportunities for Central and Eastern European Tourism, edited by Puiu Nistoreanu, 108-121. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1423-8.ch006

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Abstract

The tourism domain has represented, for a long time, one of the main sources of revenue for the different destinations that have awarded a special focus to its development and enrichment. Its types of impacts, whether economic, social, or environmental, bring both great benefits and pose a certain level of risk. Regardless of the latter, people will be always willing to travel to get to know new cultures, and there will always be competition between destinations at the time of attracting and maintaining tourism flows. The last decades have been marked by the emergence of a new tourist flow (i.e., the Chinese outbound segment), which brings great economic potential to the Central and Eastern Europe region. To this end, this chapter focuses on presenting the current situation of the presence of the Chinese segment within CEE and some of the specificities of their tourist consumer behavior.

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