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Crowdfunding, Entrepreneurship, and Design Education: Case Study of a Campaign by Design Students from China

Crowdfunding, Entrepreneurship, and Design Education: Case Study of a Campaign by Design Students from China

Zhou Ding, Jiang Jiabei
Copyright: © 2020 |Pages: 12
ISBN13: 9781799817604|ISBN10: 1799817601|EISBN13: 9781799817611
DOI: 10.4018/978-1-7998-1760-4.ch042
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MLA

Ding, Zhou, and Jiang Jiabei. "Crowdfunding, Entrepreneurship, and Design Education: Case Study of a Campaign by Design Students from China." Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2020, pp. 802-813. https://doi.org/10.4018/978-1-7998-1760-4.ch042

APA

Ding, Z. & Jiabei, J. (2020). Crowdfunding, Entrepreneurship, and Design Education: Case Study of a Campaign by Design Students from China. In I. Management Association (Ed.), Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications (pp. 802-813). IGI Global. https://doi.org/10.4018/978-1-7998-1760-4.ch042

Chicago

Ding, Zhou, and Jiang Jiabei. "Crowdfunding, Entrepreneurship, and Design Education: Case Study of a Campaign by Design Students from China." In Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 802-813. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1760-4.ch042

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Abstract

The purpose of this paper is to develop further insights into micro-entrepreneurship programs participated in by Chinese industrial designers. A model of creative thinking is employed to explain the campaign creation process. A case study research in sample design entrepreneurs was designed and conducted, and it was composed of three steps: preparing for data collection, collecting the evidences, and analyzing the evidences. It was found that five main defects in creative thinking work as obstacles to crowdfunding success. In order to overcome these drawbacks, it is suggested that designers involved in micro-entrepreneurship programs should acquire the abilities of building prototypes, following the design procedure, finding and solving problems, defining ideation and applying the evaluation methods. Current findings and future study can contribute to the curriculum development for China's industrial design education.

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