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Mobile Media Usability: Evaluation of Methods for Adaptation and User Engagement

Mobile Media Usability: Evaluation of Methods for Adaptation and User Engagement

Christian Sonnenberg
Copyright: © 2020 |Volume: 2 |Issue: 1 |Pages: 22
ISSN: 2577-5103|EISSN: 2577-5111|EISBN13: 9781799808916|DOI: 10.4018/JMME.2020010106
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MLA

Sonnenberg, Christian. "Mobile Media Usability: Evaluation of Methods for Adaptation and User Engagement." JMME vol.2, no.1 2020: pp.86-107. http://doi.org/10.4018/JMME.2020010106

APA

Sonnenberg, C. (2020). Mobile Media Usability: Evaluation of Methods for Adaptation and User Engagement. Journal of Media Management and Entrepreneurship (JMME), 2(1), 86-107. http://doi.org/10.4018/JMME.2020010106

Chicago

Sonnenberg, Christian. "Mobile Media Usability: Evaluation of Methods for Adaptation and User Engagement," Journal of Media Management and Entrepreneurship (JMME) 2, no.1: 86-107. http://doi.org/10.4018/JMME.2020010106

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Abstract

With the evolution of smartphones and tablets, mobile devices have quickly become the primary means by which consumers interact with web-based media. Media managers and content developers simply cannot ignore this shift. The problem lies in maintaining content designed for multiple devices and platforms; it puts pressure on the developer to juggle different versions of the same site. The industry's answer to this problem has been the creation of automated adaptation techniques as a means of device-agnostic media delivery. However, how do these techniques handle usability? Do they improve the experience or simply mirror the content? Increased usability can lead to higher levels of user satisfaction and engagement. Therefore, media managers should be cognizant of these effects. This article presents a study of techniques in content adaptation and the factors that influence the success of media distributed on mobile platforms. Included is an analysis of the advantages and disadvantages of current methods and techniques along with consideration for future technologies.

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