Welcome to the InfoSci Platform
Reference Hub1
Alternative Social Media for Outreach and Engagement: Considering Technology Stewardship as a Pathway to Adoption

Alternative Social Media for Outreach and Engagement: Considering Technology Stewardship as a Pathway to Adoption

Gordon A. Gow
Copyright: © 2020 |Pages: 21
ISBN13: 9781799818281|ISBN10: 1799818284|EISBN13: 9781799818298
DOI: 10.4018/978-1-7998-1828-1.ch009
Cite Chapter Cite Chapter

MLA

Gow, Gordon A. "Alternative Social Media for Outreach and Engagement: Considering Technology Stewardship as a Pathway to Adoption." Using New Media for Citizen Engagement and Participation, edited by Marco Adria, IGI Global, 2020, pp. 160-180. https://doi.org/10.4018/978-1-7998-1828-1.ch009

APA

Gow, G. A. (2020). Alternative Social Media for Outreach and Engagement: Considering Technology Stewardship as a Pathway to Adoption. In M. Adria (Ed.), Using New Media for Citizen Engagement and Participation (pp. 160-180). IGI Global. https://doi.org/10.4018/978-1-7998-1828-1.ch009

Chicago

Gow, Gordon A. "Alternative Social Media for Outreach and Engagement: Considering Technology Stewardship as a Pathway to Adoption." In Using New Media for Citizen Engagement and Participation, edited by Marco Adria, 160-180. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1828-1.ch009

Export Reference

Mendeley
Favorite

Abstract

Commercial social media (CSM) play a vital role in support of community outreach and engagement. Despite the apparent benefits of CSM, its widespread use raises important concerns about privacy and surveillance, limits on innovation, and data residency for the organizations that increasingly rely on them. This chapter will consider these concerns in relation to an international research collaboration involving technology stewardship training. Technology stewardship is an approach adapted from the communities of practice literature intended to promote effective use of digital ICTs for engagement. The program currently focuses on using commercial social media platforms for introductory capacity building, but this chapter will suggest important reasons to assist them in exploring non-commercial alternative social media (ASM) platforms. The chapter describes how the technology stewardship model offers a pathway for communities of practice interested in adopting ASM for outreach and engagement.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.