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Consumer Protection in Online Shopping: An Investigation of Virtual Credit Card Awareness in Turkey

Consumer Protection in Online Shopping: An Investigation of Virtual Credit Card Awareness in Turkey

Emre Yildirim
Copyright: © 2020 |Pages: 23
ISBN13: 9781799818793|ISBN10: 1799818799|EISBN13: 9781799818809
DOI: 10.4018/978-1-7998-1879-3.ch009
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MLA

Yildirim, Emre. "Consumer Protection in Online Shopping: An Investigation of Virtual Credit Card Awareness in Turkey." Interdisciplinary Approaches to Digital Transformation and Innovation, edited by Rocci Luppicini, IGI Global, 2020, pp. 203-225. https://doi.org/10.4018/978-1-7998-1879-3.ch009

APA

Yildirim, E. (2020). Consumer Protection in Online Shopping: An Investigation of Virtual Credit Card Awareness in Turkey. In R. Luppicini (Ed.), Interdisciplinary Approaches to Digital Transformation and Innovation (pp. 203-225). IGI Global. https://doi.org/10.4018/978-1-7998-1879-3.ch009

Chicago

Yildirim, Emre. "Consumer Protection in Online Shopping: An Investigation of Virtual Credit Card Awareness in Turkey." In Interdisciplinary Approaches to Digital Transformation and Innovation, edited by Rocci Luppicini, 203-225. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1879-3.ch009

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Abstract

The main purposes of this research are (1) to reveal the virtual credit card (VCC) awareness of online shoppers and (2) to prepare a to do list for managers and relevant institutions to provide a more secured internet shopping process by enhancing the trust perception of consumers. To this end, a structured questionnaire consists of three sections was designed and conducted during the period April-May 2018 in Turkey. The findings achieved show that online shoppers mostly attach importance to the recognition of the website, which means they seek trust in online shopping process. On the other hand, they mostly use credit and debit cards, which may make consumers encounter serious fraud issues. VCC usage is only 4.9% in general although VCC awareness is 55.1%. This low level of VCC awareness is associated with education level and the information provided by the financial banks.

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