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ICT and Transmedia Storytelling for Democratic Development in the Russian Political Landscape

ICT and Transmedia Storytelling for Democratic Development in the Russian Political Landscape

Renira Rampazzo Gambarato, Sergey Medvedev
Copyright: © 2020 |Pages: 37
ISBN13: 9781799817918|ISBN10: 1799817911|ISBN13 Softcover: 9781799817925|EISBN13: 9781799817932
DOI: 10.4018/978-1-7998-1791-8.ch003
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MLA

Gambarato, Renira Rampazzo, and Sergey Medvedev. "ICT and Transmedia Storytelling for Democratic Development in the Russian Political Landscape." Examining the Roles of IT and Social Media in Democratic Development and Social Change, edited by Vikas Kumar and Geetika Malhotra, IGI Global, 2020, pp. 55-91. https://doi.org/10.4018/978-1-7998-1791-8.ch003

APA

Gambarato, R. R. & Medvedev, S. (2020). ICT and Transmedia Storytelling for Democratic Development in the Russian Political Landscape. In V. Kumar & G. Malhotra (Eds.), Examining the Roles of IT and Social Media in Democratic Development and Social Change (pp. 55-91). IGI Global. https://doi.org/10.4018/978-1-7998-1791-8.ch003

Chicago

Gambarato, Renira Rampazzo, and Sergey Medvedev. "ICT and Transmedia Storytelling for Democratic Development in the Russian Political Landscape." In Examining the Roles of IT and Social Media in Democratic Development and Social Change, edited by Vikas Kumar and Geetika Malhotra, 55-91. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1791-8.ch003

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Abstract

This chapter discusses the implementation of information and communication technology (ICT) and transmedia storytelling in Alexey Navalny's political campaign during the 2013 Moscow mayoral election in Russia. The aim is to analyze how the use of ICT across multiple media platforms contributed to the development of democratic practices in the Russian political landscape. Navalny's westernized, bottom-up political campaign was innovative in the country because it involved novel manners of engaging the public via online fundraising, door-to-door canvassing, engagement of volunteers, digital projects, and meetings with voters, for instance, which were not common practices at the time in Russia. Although Navalny lost the election, his candidacy represented advancement in terms of the use of ICT and transmedia storytelling to promote democratic development in the midst of autocratic Russia. If the democratic progress in the country will be maintained, it remains to be seen. The methodological approach is based on the transmedia analytical model developed by Gambarato (2013).

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