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Servicescape Is

Servicescape Is

Hans Ragnar Lennart Allmér
Copyright: © 2020 |Pages: 23
ISBN13: 9781799819707|ISBN10: 1799819701|ISBN13 Softcover: 9781799819714|EISBN13: 9781799819721
DOI: 10.4018/978-1-7998-1970-7.ch001
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MLA

Allmér, Hans Ragnar Lennart. "Servicescape Is." Utilizing Gamification in Servicescapes for Improved Consumer Engagement, edited by Miralem Helmefalk and Leif Marcusson, IGI Global, 2020, pp. 1-23. https://doi.org/10.4018/978-1-7998-1970-7.ch001

APA

Allmér, H. R. (2020). Servicescape Is. In M. Helmefalk & L. Marcusson (Eds.), Utilizing Gamification in Servicescapes for Improved Consumer Engagement (pp. 1-23). IGI Global. https://doi.org/10.4018/978-1-7998-1970-7.ch001

Chicago

Allmér, Hans Ragnar Lennart. "Servicescape Is." In Utilizing Gamification in Servicescapes for Improved Consumer Engagement, edited by Miralem Helmefalk and Leif Marcusson, 1-23. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1970-7.ch001

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Abstract

This chapter focuses on servicescape in the context of physical servicescape and digital servicescape. It also highlights service and digital service. Within the framework of gamification, it is important to have an understanding for and knowledge of what is of importance when developing and providing services delivered in servicescapes, physical or digital, to customers. Hence, the focus also lies on co-creation between the three main stakeholders, the developer, the provider, and the customer. Finally, the chapter contains some suggestions built on previous research on the group of young elderly (age group 60 – 75), but that can be beneficial when working with other target groups.

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