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Lifestyle Entrepreneurs: An Alternative Approach to the Entrepreneurial Activity

Lifestyle Entrepreneurs: An Alternative Approach to the Entrepreneurial Activity

José Guilherme Leitão Dantas, Fernando Valente
Copyright: © 2020 |Pages: 21
ISBN13: 9781799819813|ISBN10: 1799819817|ISBN13 Softcover: 9781799819820|EISBN13: 9781799819837
DOI: 10.4018/978-1-7998-1981-3.ch011
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MLA

Dantas, José Guilherme Leitão, and Fernando Valente. "Lifestyle Entrepreneurs: An Alternative Approach to the Entrepreneurial Activity." Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities, edited by José Guilherme Leitão Dantas and Luísa Cagica Carvalho, IGI Global, 2020, pp. 222-242. https://doi.org/10.4018/978-1-7998-1981-3.ch011

APA

Dantas, J. G. & Valente, F. (2020). Lifestyle Entrepreneurs: An Alternative Approach to the Entrepreneurial Activity. In J. Dantas & L. Carvalho (Eds.), Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities (pp. 222-242). IGI Global. https://doi.org/10.4018/978-1-7998-1981-3.ch011

Chicago

Dantas, José Guilherme Leitão, and Fernando Valente. "Lifestyle Entrepreneurs: An Alternative Approach to the Entrepreneurial Activity." In Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities, edited by José Guilherme Leitão Dantas and Luísa Cagica Carvalho, 222-242. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-1981-3.ch011

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Abstract

Motivations play a critical role in setting up new organizations. Traditionally, the reasons to start a new business are mainly economic in nature. More recently, some researchers argue that some people, designated lifestyle entrepreneurs, decide to create new businesses on the grounds of personal fulfilment. This chapter aims to identify the most important motivations of lifestyle entrepreneurs and their relation with the factors that this type of entrepreneurs use to measure the success of their businesses. In order to achieve these objectives a qualitative methodology was adopted, based on the case study approach. The analysis of the cases suggests that this type of entrepreneurs are, first of all, motivated by a desire to live in a certain way and they measure their success according to the achievement of their goal, without neglecting the economic, environmental, and social sustainability of their businesses.

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