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Alternative Tourism Strategies to Enhance Local Sustainable Tourism Development: The ALTER-ECO Project in Gandia (Spain)

Alternative Tourism Strategies to Enhance Local Sustainable Tourism Development: The ALTER-ECO Project in Gandia (Spain)

Rafael Temes-Cordovez, Begoña Serrano-Lanzarote, Juan José Tuset Davó, Ruth De León-Rodríguez
Copyright: © 2020 |Pages: 23
ISBN13: 9781799822240|ISBN10: 1799822249|ISBN13 Softcover: 9781799822257|EISBN13: 9781799822264
DOI: 10.4018/978-1-7998-2224-0.ch014
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MLA

Temes-Cordovez, Rafael, et al. "Alternative Tourism Strategies to Enhance Local Sustainable Tourism Development: The ALTER-ECO Project in Gandia (Spain)." Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism, edited by Cláudia Ribeiro de Almeida, et al., IGI Global, 2020, pp. 261-283. https://doi.org/10.4018/978-1-7998-2224-0.ch014

APA

Temes-Cordovez, R., Serrano-Lanzarote, B., Tuset Davó, J. J., & De León-Rodríguez, R. (2020). Alternative Tourism Strategies to Enhance Local Sustainable Tourism Development: The ALTER-ECO Project in Gandia (Spain). In C. Ribeiro de Almeida, A. Quintano, M. Simancas, R. Huete, & Z. Breda (Eds.), Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism (pp. 261-283). IGI Global. https://doi.org/10.4018/978-1-7998-2224-0.ch014

Chicago

Temes-Cordovez, Rafael, et al. "Alternative Tourism Strategies to Enhance Local Sustainable Tourism Development: The ALTER-ECO Project in Gandia (Spain)." In Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism, edited by Cláudia Ribeiro de Almeida, et al., 261-283. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-2224-0.ch014

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Abstract

This chapter establishes the relationship between the ALTER-ECO project and the problem of overtourism. Background reviews the phenomenon of excess tourists based on recent research. The measures implemented in Gandia (Spain) as part of the ALTER-ECO project are described. Monitoring influx of tourists, installing Free Wi-Fi at Gandia Beach, and creating a mobile app are three measures that have contributed to easing the effects of overtourism. The debate proposes monitoring, public Wi-Fi, and gamification as three strategies for dispersing tourist load. Conclusions include measures and strategies that coincide with UNWTO 2018 recommendations.

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