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Measuring and Comparing Immersion in Digital Media Multitasking

Measuring and Comparing Immersion in Digital Media Multitasking

Hao Wang, Chien-Wen Ou Yang, Chun-Tsai Sun
Copyright: © 2020 |Pages: 24
ISBN13: 9781799826378|ISBN10: 1799826376|EISBN13: 9781799826392
DOI: 10.4018/978-1-7998-2637-8.ch007
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MLA

Wang, Hao, et al. "Measuring and Comparing Immersion in Digital Media Multitasking." Interactivity and the Future of the Human-Computer Interface, edited by Pedro Isaias and Katherine Blashki, IGI Global, 2020, pp. 123-146. https://doi.org/10.4018/978-1-7998-2637-8.ch007

APA

Wang, H., Ou Yang, C., & Sun, C. (2020). Measuring and Comparing Immersion in Digital Media Multitasking. In P. Isaias & K. Blashki (Eds.), Interactivity and the Future of the Human-Computer Interface (pp. 123-146). IGI Global. https://doi.org/10.4018/978-1-7998-2637-8.ch007

Chicago

Wang, Hao, Chien-Wen Ou Yang, and Chun-Tsai Sun. "Measuring and Comparing Immersion in Digital Media Multitasking." In Interactivity and the Future of the Human-Computer Interface, edited by Pedro Isaias and Katherine Blashki, 123-146. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-2637-8.ch007

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Abstract

In terms of digital media usage, immersion refers to user involvement in and focus on a single activity. However, the commonality of multi-tasking raises questions regarding whether one could enjoy immersion when using more than one media at the same time. Self-report questionnaires and eye trackers were used to measure the immersive experiences while playing video games and watching a television program at the same time. While we found evidence of immersion across the two activities while multitasking, some immersion dimensions were significantly weaker. However, we also noted that immersion experiences from multiple media might be cumulative. A possible explanation for our results is that the act of switching between two media compensated for any down time, users could abandon a less attractive medium and switch to the other, resulting in an impression of continuous immersion in the overall multitasking experience. On the other hand, keeping active awareness of other media beyond the current focus might be a primary cause of immersion degradation.

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