Performance Evaluation of Hotel Enterprises in Crete: A Multi-Criteria Approach

Performance Evaluation of Hotel Enterprises in Crete: A Multi-Criteria Approach

ISBN13: 9781799824695|ISBN10: 1799824691|EISBN13: 9781799824701
DOI: 10.4018/978-1-7998-2469-5.ch005
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MLA

Karantonis, Iraklis, et al. "Performance Evaluation of Hotel Enterprises in Crete: A Multi-Criteria Approach." Destination Management and Marketing: Breakthroughs in Research and Practice, edited by Information Resources Management Association, IGI Global, 2020, pp. 60-82. https://doi.org/10.4018/978-1-7998-2469-5.ch005

APA

Karantonis, I., Baourakis, G., & Zopounidis, C. (2020). Performance Evaluation of Hotel Enterprises in Crete: A Multi-Criteria Approach. In I. Management Association (Ed.), Destination Management and Marketing: Breakthroughs in Research and Practice (pp. 60-82). IGI Global. https://doi.org/10.4018/978-1-7998-2469-5.ch005

Chicago

Karantonis, Iraklis, George Baourakis, and Constantin Zopounidis. "Performance Evaluation of Hotel Enterprises in Crete: A Multi-Criteria Approach." In Destination Management and Marketing: Breakthroughs in Research and Practice, edited by Information Resources Management Association, 60-82. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-2469-5.ch005

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Abstract

The main purpose of this chapter is to evaluate the financial performance of hotel enterprises in Crete from a Multiple-Criteria Decision Making (MCDM) perspective. Crete is one of the most developed tourist destinations in the Mediterranean basin and the hotel sector plays a major role constituting the main driving power towards economic growth. In this study, the multi-criteria method PROMETHEE II, based on outranking relations, will be implemented based on five different criteria. The original financial data are obtained through financial statements for the recession period 2008-2012. According to the availability of data, the sample consists of 194 hotel companies. The present study provides valuable insights for a number of stakeholders in such a dynamic competitive sector.

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