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Advertising Sector in Turkey: A Historical Analysis

Advertising Sector in Turkey: A Historical Analysis

Eda Turanci
Copyright: © 2020 |Pages: 18
ISBN13: 9781799832706|ISBN10: 1799832708|ISBN13 Softcover: 9781799832713|EISBN13: 9781799832720
DOI: 10.4018/978-1-7998-3270-6.ch016
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MLA

Turanci, Eda. "Advertising Sector in Turkey: A Historical Analysis." Handbook of Research on the Political Economy of Communications and Media, edited by Serpil Karlidag and Selda Bulut, IGI Global, 2020, pp. 287-304. https://doi.org/10.4018/978-1-7998-3270-6.ch016

APA

Turanci, E. (2020). Advertising Sector in Turkey: A Historical Analysis. In S. Karlidag & S. Bulut (Eds.), Handbook of Research on the Political Economy of Communications and Media (pp. 287-304). IGI Global. https://doi.org/10.4018/978-1-7998-3270-6.ch016

Chicago

Turanci, Eda. "Advertising Sector in Turkey: A Historical Analysis." In Handbook of Research on the Political Economy of Communications and Media, edited by Serpil Karlidag and Selda Bulut, 287-304. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-3270-6.ch016

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Abstract

Advertising is a growing global industry that aims to create demand for products, goods, and services, and keeps demand alive and promotes and increases sales and profits. Advertising is also an important source of income for the media. The aim of this study is to examine both the development of the advertising industry in Turkey from a historical perspective and to shed light on the economic relationship of advertising within the media industry and consumption. In addition, the study aims to provide a brief descriptive analysis of the international advertising agencies operating in Turkey. In the current study, the economic functions of advertising can be split into two. One of these points to the relationship established with consumption and the other points to the relationship established with the media. Although it is not possible to limit the functions of advertising from an economic point of view, it has a certain limitation in terms of the scope and purpose of the study.

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