MLA
Bravo, Irene Raya, and María del Mar Rubio-Hernández. "An Analysis of Netflix España Campaigns: Paquita Salas Case Study." Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies, edited by Víctor Hernández-Santaolalla and Mónica Barrientos-Bueno, IGI Global, 2020, pp. 367-381. https://doi.org/10.4018/978-1-7998-3119-8.ch024
APA
Bravo, I. R. & Rubio-Hernández, M. D. (2020). An Analysis of Netflix España Campaigns: Paquita Salas Case Study. In V. Hernández-Santaolalla & M. Barrientos-Bueno (Eds.), Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies (pp. 367-381). IGI Global. https://doi.org/10.4018/978-1-7998-3119-8.ch024
Chicago
Bravo, Irene Raya, and María del Mar Rubio-Hernández. "An Analysis of Netflix España Campaigns: Paquita Salas Case Study." In Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies, edited by Víctor Hernández-Santaolalla and Mónica Barrientos-Bueno, 367-381. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-3119-8.ch024
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