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Growth in Sport Media and the Rise of New Sport Fandom

Growth in Sport Media and the Rise of New Sport Fandom

Andrew Kim, Tyreal Yizhou Qian, Hyun-Woo Lee, Brandon Mastromartino, James J. Zhang
Copyright: © 2020 |Pages: 22
ISBN13: 9781799833239|ISBN10: 1799833232|EISBN13: 9781799833253
DOI: 10.4018/978-1-7998-3323-9.ch009
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MLA

Kim, Andrew, et al. "Growth in Sport Media and the Rise of New Sport Fandom." Multidisciplinary Perspectives on Media Fandom, edited by Robert Andrew Dunn, IGI Global, 2020, pp. 150-171. https://doi.org/10.4018/978-1-7998-3323-9.ch009

APA

Kim, A., Qian, T. Y., Lee, H., Mastromartino, B., & Zhang, J. J. (2020). Growth in Sport Media and the Rise of New Sport Fandom. In R. Dunn (Ed.), Multidisciplinary Perspectives on Media Fandom (pp. 150-171). IGI Global. https://doi.org/10.4018/978-1-7998-3323-9.ch009

Chicago

Kim, Andrew, et al. "Growth in Sport Media and the Rise of New Sport Fandom." In Multidisciplinary Perspectives on Media Fandom, edited by Robert Andrew Dunn, 150-171. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-3323-9.ch009

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Abstract

Most aspects of life in contemporary societies permeate and are reciprocally influenced by the media. Sports are no exception. Each has influenced and depended on the other for its popularity and commercial success. Sports fans are individuals interested in and following sports through their psychological connections with teams or athletes. Nowadays, sports fans can watch different kinds of sport games or follow their favorite teams and athletes via various media platforms. Modern technology has substantially transformed the ways sports are consumed and has even created new platforms, such as esports. This chapter highlights modern sport fandom by starting from an overview of its growth with mainstream media and disentangling the currently intertwined dynamics of emerging trends. In particular, the authors discuss modern sport fandom by shedding light on the similarities and differences, underlining what causes, channels, and sustains individuals to consume sports, examining the consequences and results of fandom and highlighting contemporary research and developmental trends.

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