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Decision Making as a Socio-Cognitive Process

Decision Making as a Socio-Cognitive Process

Monique Borges, João Lourenço Marques, Eduardo Anselmo Castro
Copyright: © 2020 |Pages: 22
ISBN13: 9781799831150|ISBN10: 1799831159|ISBN13 Softcover: 9781799831167|EISBN13: 9781799831174
DOI: 10.4018/978-1-7998-3115-0.ch021
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MLA

Borges, Monique, et al. "Decision Making as a Socio-Cognitive Process." Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior, edited by Valentina Chkoniya, et al., IGI Global, 2020, pp. 382-403. https://doi.org/10.4018/978-1-7998-3115-0.ch021

APA

Borges, M., Marques, J. L., & Castro, E. A. (2020). Decision Making as a Socio-Cognitive Process. In V. Chkoniya, A. Madsen, & P. Bukhrashvili (Eds.), Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior (pp. 382-403). IGI Global. https://doi.org/10.4018/978-1-7998-3115-0.ch021

Chicago

Borges, Monique, João Lourenço Marques, and Eduardo Anselmo Castro. "Decision Making as a Socio-Cognitive Process." In Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior, edited by Valentina Chkoniya, Ana Oliveira Madsen, and Paata Bukhrashvili, 382-403. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-3115-0.ch021

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Abstract

Researchers from multidisciplinary scientific fields have been puzzled by human behaviour in dynamic and complex decision-making contexts. Since the seventeenth century, several theoretical, conceptual, and empirical contributions have emerged. These contributions evidence the need to critically assess the rational foundations of decision theories, stemming from the cognitive basis for human heuristics and bias. This chapter focuses on how socio-cognitive theories have been introduced as analytic tools to explain individual and collective behaviours, decision rules, and cognitive mechanisms. In particular, the authors advance some arguments explaining its importance and the underlying challenges of social representations as part of the decision-making process. They propose a methodological script that stresses the social representations approach and encounters more functional and operational settings.

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