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Strategic Interaction Among Content Providers in Sponsored Content Markets

Strategic Interaction Among Content Providers in Sponsored Content Markets

Hamid Garmani, Driss Ait Omar, Mohamed El Amrani, Mohamed Baslam, Mostafa Jourhmane
Copyright: © 2020 |Pages: 21
ISBN13: 9781799833550|ISBN10: 1799833550|ISBN13 Softcover: 9781799833567|EISBN13: 9781799833574
DOI: 10.4018/978-1-7998-3355-0.ch007
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MLA

Garmani, Hamid, et al. "Strategic Interaction Among Content Providers in Sponsored Content Markets." Innovative Perspectives on Interactive Communication Systems and Technologies, edited by Muhammad Sarfraz, IGI Global, 2020, pp. 157-177. https://doi.org/10.4018/978-1-7998-3355-0.ch007

APA

Garmani, H., Ait Omar, D., El Amrani, M., Baslam, M., & Jourhmane, M. (2020). Strategic Interaction Among Content Providers in Sponsored Content Markets. In M. Sarfraz (Ed.), Innovative Perspectives on Interactive Communication Systems and Technologies (pp. 157-177). IGI Global. https://doi.org/10.4018/978-1-7998-3355-0.ch007

Chicago

Garmani, Hamid, et al. "Strategic Interaction Among Content Providers in Sponsored Content Markets." In Innovative Perspectives on Interactive Communication Systems and Technologies, edited by Muhammad Sarfraz, 157-177. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-3355-0.ch007

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Abstract

The data-sponsored scheme allows the content provider to cover parts of the network subscription fees for end-users. As sponsored data gains traction in the industry, it is important to understand its implications. This work considers content providers (CP) choice of how much content to sponsor and the implications for end-users and CPs. In particular, the authors model the interactions of CPs as a non-cooperative game in terms of pricing, the credibility of content, and the amount of sponsored content. Additionally, they have proved through a detailed analysis of the existence and uniqueness of the Nash equilibrium. Based on the game properties, they implement a learning scheme using best-response dynamics that allows CPs to learn their strategies in a fast, accurate, yet completely distributed fashion. Extensive simulations provide attractive insights on how the sponsoring content may increase the CPs payoff.

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