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Developing a Digital Engagement Strategy for Ghanaian University Libraries: An Exploratory Study

Developing a Digital Engagement Strategy for Ghanaian University Libraries: An Exploratory Study

Samuel Owusu-Ansah
Copyright: © 2020 |Pages: 16
ISBN13: 9781799847427|ISBN10: 179984742X|EISBN13: 9781799847434
DOI: 10.4018/978-1-7998-4742-7.ch007
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MLA

Owusu-Ansah, Samuel. "Developing a Digital Engagement Strategy for Ghanaian University Libraries: An Exploratory Study." Emerging Trends and Impacts of the Internet of Things in Libraries, edited by Barbara Holland, IGI Global, 2020, pp. 124-139. https://doi.org/10.4018/978-1-7998-4742-7.ch007

APA

Owusu-Ansah, S. (2020). Developing a Digital Engagement Strategy for Ghanaian University Libraries: An Exploratory Study. In B. Holland (Ed.), Emerging Trends and Impacts of the Internet of Things in Libraries (pp. 124-139). IGI Global. https://doi.org/10.4018/978-1-7998-4742-7.ch007

Chicago

Owusu-Ansah, Samuel. "Developing a Digital Engagement Strategy for Ghanaian University Libraries: An Exploratory Study." In Emerging Trends and Impacts of the Internet of Things in Libraries, edited by Barbara Holland, 124-139. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-4742-7.ch007

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Abstract

This study represents a framework that digital libraries can leverage to increase usage and visibility. The adopted qualitative research aims to examine a digital engagement strategy for the libraries in the University of Ghana (UG). Data is collected from participants (digital librarians) who are key stakeholders of digital library service provision in the University of Ghana Library System (UGLS). The chapter reveals that digital library services included rare collections, e-journal, e-databases, e-books, microfilms, e-theses, e-newspapers, and e-past questions. Additionally, the research revealed that the digital library service patronage could be enhanced through outreach programmes, open access, exhibitions, social media, and conferences. Digital librarians recommend that to optimize digital library services, literacy programmes/instructions, social media platforms, IT equipment, software, and website must be deployed. In conclusion, a DES helps UGLS foster new relationships, connect with new audiences, and establish new or improved brand identity.

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