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Sustainability in the Fashion Industry

Sustainability in the Fashion Industry

Sana Vakeel, Rashmi Kaushik
Copyright: © 2020 |Pages: 12
ISBN13: 9781799827283|ISBN10: 1799827283|ISBN13 Softcover: 9781799836445|EISBN13: 9781799827290
DOI: 10.4018/978-1-7998-2728-3.ch003
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MLA

Vakeel, Sana, and Rashmi Kaushik. "Sustainability in the Fashion Industry." Circular Economy and Re-Commerce in the Fashion Industry, edited by Archana Shrivastava, et al., IGI Global, 2020, pp. 19-30. https://doi.org/10.4018/978-1-7998-2728-3.ch003

APA

Vakeel, S. & Kaushik, R. (2020). Sustainability in the Fashion Industry. In A. Shrivastava, G. Jain, & J. Paul (Eds.), Circular Economy and Re-Commerce in the Fashion Industry (pp. 19-30). IGI Global. https://doi.org/10.4018/978-1-7998-2728-3.ch003

Chicago

Vakeel, Sana, and Rashmi Kaushik. "Sustainability in the Fashion Industry." In Circular Economy and Re-Commerce in the Fashion Industry, edited by Archana Shrivastava, Geetika Jain, and Justin Paul, 19-30. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-2728-3.ch003

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Abstract

Rising awareness among consumers about reducing, recycling, and re-using garments has given birth to the concepts of reverse commerce (re-commerce) and re-fashioning in the apparel industry. Re-commerce in the fashion industry is booming just like any other re-selling business, which sells electronic items, furniture, and vehicles. The trend of fashion re-commerce is quite popular not just online, but also among the offline retail stores across the globe. Factors that have contributed to the growth of the re-commerce fashion industry include tough economic times, budget constraints, and increased awareness among consumers about keeping the planet green by reducing waste. Re-fashioning helps consumers in saving a lot of money while encouraging them for conscious consumption. Based on secondary sources data, the study focuses on motivation and barriers to fashion re-commerce. Sustainability is also an upcoming concept in the fashion industry. The authors discusses sustainability in the fashion industry with the help of a review of literature available for the same.

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