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Social and Strategic Partnership in Marketing Contexts: The Case Study of Help2kids

Social and Strategic Partnership in Marketing Contexts: The Case Study of Help2kids

Bruno Barbosa Sousa, Filipe Sequeira Magalhães
ISBN13: 9781799832850|ISBN10: 1799832856|EISBN13: 9781799832874
DOI: 10.4018/978-1-7998-3285-0.ch008
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MLA

Sousa, Bruno Barbosa, and Filipe Sequeira Magalhães. "Social and Strategic Partnership in Marketing Contexts: The Case Study of Help2kids." Cases on Strategic Partnerships for Resilient Communities and Schools, edited by Ursula Thomas, IGI Global, 2020, pp. 122-145. https://doi.org/10.4018/978-1-7998-3285-0.ch008

APA

Sousa, B. B. & Magalhães, F. S. (2020). Social and Strategic Partnership in Marketing Contexts: The Case Study of Help2kids. In U. Thomas (Ed.), Cases on Strategic Partnerships for Resilient Communities and Schools (pp. 122-145). IGI Global. https://doi.org/10.4018/978-1-7998-3285-0.ch008

Chicago

Sousa, Bruno Barbosa, and Filipe Sequeira Magalhães. "Social and Strategic Partnership in Marketing Contexts: The Case Study of Help2kids." In Cases on Strategic Partnerships for Resilient Communities and Schools, edited by Ursula Thomas, 122-145. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-3285-0.ch008

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Abstract

Social and strategic marketing seeks to develop systematic marketing concepts with several approaches to influence behaviours that benefit individuals and society for the greater social good. Social marketing practice is guided by ethical issues. It seeks to integrate approach, best practice, theory, audience, and partnership insight to inform the delivery of competition-sensitive and segmented social change programmes that are effective, efficient, equitable, and sustainable. This case study concerns help2kids as a young and dynamic non-profit organization operating in Africa. The case study consists of reflection and discussion of the several practices, marketing strategies, social entrepreneurship topics, and multiple projects inherent to help2kids. Help2kids strives to allow children the pursuit of a better and more sustainable future. The authors intend to present different social marketing campaigns to promote behavioural change for the benefit of society and the strategies that have been followed to achieve the desired idea or behaviour.

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