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Germany: From Chart-Topping Ringtones to 3G M-Commerce

Germany: From Chart-Topping Ringtones to 3G M-Commerce

Timo Kehr, Tobias Luhrig
Copyright: © 2006 |Pages: 21
ISBN13: 9781591403159|ISBN10: 1591403154|EISBN13: 9781591403173
DOI: 10.4018/978-1-59140-315-9.ch007
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MLA

Kehr, Timo, and Tobias Luhrig. "Germany: From Chart-Topping Ringtones to 3G M-Commerce." M-Commerce: Global Experiences and Perspectives, edited by Nikhilesh Dholakia, et al., IGI Global, 2006, pp. 112-132. https://doi.org/10.4018/978-1-59140-315-9.ch007

APA

Kehr, T. & Luhrig, T. (2006). Germany: From Chart-Topping Ringtones to 3G M-Commerce. In N. Dholakia, M. Rask, & R. Dholakia (Eds.), M-Commerce: Global Experiences and Perspectives (pp. 112-132). IGI Global. https://doi.org/10.4018/978-1-59140-315-9.ch007

Chicago

Kehr, Timo, and Tobias Luhrig. "Germany: From Chart-Topping Ringtones to 3G M-Commerce." In M-Commerce: Global Experiences and Perspectives, edited by Nikhilesh Dholakia, Morten Rask, and Ruby Roy Dholakia, 112-132. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-315-9.ch007

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Abstract

This chapter introduces the reader to the German mobile telephone market. After describing the general economical context, the authors give a brief overview of the market itself. Selected cases — success stories as well as stories where success was elusive — are presented. Finally, the German market is analyzed using the CLIP framework.

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