Welcome to the InfoSci Platform
Reference Hub1
Objectives of Search and Combination of Information Channels in Electronic Consumer Markets: An Explorative Study

Objectives of Search and Combination of Information Channels in Electronic Consumer Markets: An Explorative Study

Anssi Oorni
Copyright: © 2005 |Pages: 18
ISBN13: 9781591406297|ISBN10: 1591406293|ISBN13 Softcover: 9781591406303|EISBN13: 9781591406310
DOI: 10.4018/978-1-59140-629-7.ch004
Cite Chapter Cite Chapter

MLA

Oorni, Anssi. "Objectives of Search and Combination of Information Channels in Electronic Consumer Markets: An Explorative Study." Managing Business in a Multi-Channel World: Success Factors for E-Business, edited by Timo Saarinen, et al., IGI Global, 2005, pp. 51-68. https://doi.org/10.4018/978-1-59140-629-7.ch004

APA

Oorni, A. (2005). Objectives of Search and Combination of Information Channels in Electronic Consumer Markets: An Explorative Study. In T. Saarinen, M. Tinnilä, & A. Tseng (Eds.), Managing Business in a Multi-Channel World: Success Factors for E-Business (pp. 51-68). IGI Global. https://doi.org/10.4018/978-1-59140-629-7.ch004

Chicago

Oorni, Anssi. "Objectives of Search and Combination of Information Channels in Electronic Consumer Markets: An Explorative Study." In Managing Business in a Multi-Channel World: Success Factors for E-Business, edited by Timo Saarinen, Markku Tinnilä, and Anne Tseng, 51-68. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-629-7.ch004

Export Reference

Mendeley
Favorite

Abstract

Internet-based commerce is expected to radically affect many consumer markets. Present knowledge of the forthcoming transformations is based largely on the principle of value maximization; in standard economic theories of search, consumers are assumed to be both able and motivated to rationally weigh the costs and benefits they expect to ensue from search. High search costs are offered to explain why consumers evidently do not fully inform themselves about the available options. Electronic media are expected to lower search costs and, thus, radically enhance consumer search. However, little empirical evidence exists in support of these assumptions. The combination of information sources consumers prefer to use is largely unexplored in relation to electronic information sources. Likewise, our knowledge of the objectives related to the procurement decision that leads consumers to adopt electronic sources for product information is still lacking. In this chapter, we examine the determinants of using Internet-based information sources, particularly the World Wide Web.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.