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Mobile Games: Emerging Content Business Area

Mobile Games: Emerging Content Business Area

Tommi Pelkonen
Copyright: © 2005 |Pages: 14
ISBN13: 9781591406297|ISBN10: 1591406293|ISBN13 Softcover: 9781591406303|EISBN13: 9781591406310
DOI: 10.4018/978-1-59140-629-7.ch010
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MLA

Pelkonen, Tommi. "Mobile Games: Emerging Content Business Area." Managing Business in a Multi-Channel World: Success Factors for E-Business, edited by Timo Saarinen, et al., IGI Global, 2005, pp. 147-160. https://doi.org/10.4018/978-1-59140-629-7.ch010

APA

Pelkonen, T. (2005). Mobile Games: Emerging Content Business Area. In T. Saarinen, M. Tinnilä, & A. Tseng (Eds.), Managing Business in a Multi-Channel World: Success Factors for E-Business (pp. 147-160). IGI Global. https://doi.org/10.4018/978-1-59140-629-7.ch010

Chicago

Pelkonen, Tommi. "Mobile Games: Emerging Content Business Area." In Managing Business in a Multi-Channel World: Success Factors for E-Business, edited by Timo Saarinen, Markku Tinnilä, and Anne Tseng, 147-160. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-629-7.ch010

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Abstract

This chapter analyzes the development trends in a special field within multi-channel e-business, digital games designed for mobile devices. It presents frameworks with which to analyze business models, industry positions, and strategic alliances of mobile device game developers, publishers, and telco operators. The key conclusions of the paper are that: (1) game developers should focus more throughly in the creation of excellent and value-adding game titles for consumers; and (2) mobile operators and mobile game pubishers should work actively to create a feasible business environment for market actors and to encourage consumers to consume mobile games. Furthermore, the chapter suggests that the key location in mobile entertainment is shifting gradually from Northern Europe to Asian markets.

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